The goal of this project was to create a modern, elegant, and cohesive brand identity for an app designed to support Syngenta’s Field Force in managing their daily work directly from the palm of their hands. The identity needed to feel professional, approachable, and efficient, reflecting the app’s role as an essential tool for productivity in the field.
I’m passionate about helping creators and businesses build meaningful brands through thoughtful identity design. My mission is to translate your vision into a clear, cohesive visual presence that feels authentic, impactful, and built to stand out.
Exceptional Outcomes
This project involved the complete design of a digital experience for an app built to support Syngenta’s Field Force in managing their daily work efficiently while on the move. The objective was to create a modern and functional interface that reflects reliability, clarity, and ease of use, helping users stay productive directly from the palm of their hands.
The project began with a deep discovery phase to understand the users’ needs, workflows, and the app’s role in supporting field operations. From there, the focus was on designing an intuitive and visually cohesive experience, centered around a new and improved dashboard that allows users to start their day with personalized, key information all in one place.
Project Goal
The goal of this project was to create a modern, professional, and user-friendly digital experience for an app designed to support field teams in managing their daily work. The focus was on delivering an interface that allows users to access key information quickly, stay organized on the go, and complete tasks efficiently from the palm of their hands.
The overall experience was crafted to feel approachable, reliable, and streamlined, ensuring the app supports productivity in fast-paced field environments.
